Equinox Media Pitch.
This was a ton of fun and gave us a chance to pitch using the spray and pray method - a blunderbuss of great, tepid, weird and freaky concepts in rapid succession. We worked on these ideas over the space of 2 weeks and it was truly cathartic, like stretching your wings after being cooped up for the winter.
Love the brand, love that we are getting a chance to work with them.
The whole team was in on this: Michelle Stidham, Katka Vondrakova and Jin Lim.
The actual pitch was hours long with explanations, lots of slides with sickeningly intricate math, lots of demographic stuff, research into brand extensions, comparisons and opposites... and of course deep storytelling. A lot of it was also wrong, dead wrong, so this is also embarrassing.
This is an animated two-step through the pitch. People have told me many times that they loved being in the room when this happens, because it is really theater, and wish it could be shared. So this is the best I got.
