You must reach in and touch their heart long enough to feel the muscle twitch.
And for it to work, you can't barge in.
They need to invite you. You must be interesting enough - different enough - to get an invitation.
This is the goal regardless of platform or media.
This is the goal regardless of platform or media.
At an event, on a landing page, in a video, an ad, on social, or a subject line in an email, a headline, image, or movement that hits the heart will always set the reader up to receive with their brain.
The best message is often some variant of: “You Are Not Alone.”
The best message is often some variant of: “You Are Not Alone.”
A not-as-great message is the many ways of saying: "You Should Be Afraid."
But both work.
My name is Sean, I am a creative director, and I help people and companies grow, increase valuation, have conversations and communicate.
Yes I have a substack, who doesn't?