ALICE brand conceptual illustrations
For a compelling set of brand illustrations you need several things:
For a compelling set of brand illustrations you need several things:
1. some incandescent ideas that are relevant, riveting and make everyone go "hmm."
2. a convincing SIMPLE & CLEAR style, that doesn't get in the way of your idea.
3. a style that is distinctive, that feels like your brand, and most of all
4. some great freaking ideas that resonate with the audience.
And of course you need to work with a fabulous - PATIENT - illustrator who is willing to put up with serious revisions and be effervescently persistent. In this case, Clarissa Lira was a champion.
